3/24/2023 0 Comments New yorker jony iveStratechery’s Ben Thompson argues that Apple is simply too big now to have a single tastemaker in charge:Īpple sold 278,000 iMacs its first full quarter on the market, 125,000 iPods its first full quarter on the market, and 1,119,000 iPhones its first full quarter on the market. I don’t worry that Apple is in trouble because Jony Ive is leaving I worry that Apple is in trouble because he’s not being replaced. I don’t think Ive ever should have been put in control of software design, but at least he is a designer. Not just for Apple, but especially at Apple, it should be a permanent C-level title. I don’t think that “chief design officer” should have been a one-off title created just for Jony Ive. Again, nothing against Jeff Williams, nothing against the LLVM team, but someone needs to be in charge of design for Apple to be Apple and I can’t see how that comes from operations. This makes no more sense to me than having them report to the LLVM compiler team in the Xcode group. It makes me queasy to see that Apple’s chief designers are now reporting to operations. Is that directly attributable to Jony Ive? With these keyboards in particular, I believe the answer is yes…. Today’s MacBooks are worse computers but more beautiful devices than the ones they replaced. I don’t know the inside story, but it certainly seems like a good bet that MacBook keyboard fiasco we’re still in the midst of is the direct result of Jony Ive’s obsession with device thinness and minimalism. But in the post-Jobs era, with all of Apple design, hardware and software, under his control, we’ve seen the software design decline and the hardware go wonky. Ive is, to state the obvious, preternaturally talented. The first is by John Gruber at Daring Fireball:
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